It is not by accident that the things that you would pursue fearlessly without fear of rejection, life circumstance or experience flows from the matters of your heart. Through the years, many women have shared that they want to start a business but don’t know how to begin. The lawyer in me tends to ask if their concerns are about formation, governance and/or compliance issues but the reply tends to be “no.” I then ask these women in waiting, if you will, whether their fears are about how they should begin; whether to begin in their homes, in a storefront, office suite or a virtual office and their response tends to be “no.”
Instead most women come to me when they are THINKING about starting a business but don’t know WHAT to do. And to that question, my answer is to allow the matters of their heart to be their guide because we emotional beings are moved by our emotions instead of logic. The heart of the matter is that our hearts are our center, our core, our soul, who we are, what makes us happy, what makes us feel fulfilled, what makes us feel we have purpose, meaning, something to share with the rest of the world; what makes us pursue more even when we are confronted with less and to keep dreaming, chasing and pursuing our happily ever after despite our experience, circumstance, negativity, rejection or detours.
As you may already know, we business owners spend much of our “free” time and days that become nights, developing ways of sharing our message, tweaking or perfecting our product and/or our personal service. However, we are motivated by something deep down on the inside that one day we will look back and consider the end result of our experience worth the journey. So my sister, be true to yourself and remember you are more than enough and your heart matters. So guard your heart, share it with others and allow the matters of your heart to be reflected in everything you do by being who you are and becoming the business woman you dream of being. Be encouraged knowing the words of your mouth and meditations of your heart will be acceptable to your audience.
Toni Moore is the Founding President of Diva Moment, Inc., an attorney, writer and speaker who encourages women and girls to live believing they can do “all things” despite life experience and circumstances.
Toni Moore, Esq.
Toni is an attorney and business coach who is committed to helping women uplevel their success.
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